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Bestsellers – How they work and Who they work for

One of our authors this year posted a link to an interesting article from The Sacramento Bee, talking about the making and selling of bestsellers.

April picked out this passage to share with her readers: ”What else moves a title to the lists? Distribution to media of advance copies for pre-publication buzz, author interviews and tours (which include appearances and book-signings at bookstores and libraries, and for programs such as The Bee Book Club), and popularity among reading groups.”

The article goes on to discuss bestseller lists, where books are shelved and how they are promoted, and how no one can really predict what will be the next #1. Read more to find out what might make your book a bestseller…

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